The main focus at the beginning of 2018 is to get ready for the requirements of the GDPR which comes into force at the end of May. All Liana’s solutions and processes get updated accordingly and the topic is being covered in several articles, newsletters and events.
Liana’s software services are increasingly developed as a whole. Liana launches a new Liana PR Cloud communications entity that combines multi-channel press release distribution, editorial and social media monitoring, media analytics and Artificial Intelligence. Liana also enriches its Marketing Cloud services with a new Google Ads integration.The integration allows marketers to manage their Google Ads campaigns with Liana’s tools and use multi-channel data more effectively to target marketing communications.